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1.OEM (original equipment manufacturer) means that the brand side provides technical specifications and quality standards, makes production with the help of the equipment, personnel, site and other resources of the processing plant, and pastes the brand side's label. This method is generally preferred by large enterprises. P & G, Johnson & Johnson, Unilever and other well-known daily chemical industries all adopt this mode.
2. ODM (original design manufacturer) is a company whose design, R & D and production management are all in the charge of the processing plant. The brand only needs to operate and sell. It is generally used for small and medium-sized enterprises. It lacks core technology but wants to launch new products.
Iman eyelash factory has a high degree of specialization. It provides customers with one-stop service, covering a full range of professional services from trademark design, product development, product design, product production, test report, logistics and transportation, so that customers can focus on product marketing without worrying.
Iman eyelash factory has its own professional development team, after market research, to set up product development projects, and then meet the market demand. Through in-depth cooperation with brands, we can also quickly develop the sample products that customers need.
Iman false eyelash factory has advanced production equipment, high purification production workshop, in order to improve the production power of products and ensure the quality of products.
Iman eyelash factory has been deeply engaged in the industry for more than 20 years, and has formed a perfect after-sales service system and customer reputation. In addition to being recognized by customers, Iman, as an important part of the industry's upstream supply chain system, is also widely praised in the industry.
The term "OEM" comes from OEM (original equipment manufacturer), which originally means original equipment manufacturer. In China, it is often called "OEM", "OEM", "OEM", "OEM", "OEM", "OEM", "OEM", "OEM", "OEM", "OEM", "OEM" and "outsourcing".
Although the appellation is different, its essence refers to the enterprises with superior eyelash brands, in order to reduce the cost, shorten the transportation distance and seize the market, entrust the manufacturers to process and produce. There is no doubt that false eyelash labeling is a win-win cooperation.
So far, there are many different concepts in the brand OEM model.
It is very important to choose the varieties of OEM products. The principle of category selection should be the products with large market digestibility, high consumer awareness of their common names, and the products with weak influence and large market capacity of similar strong brand products in the same products. At the same time, brand labeling is a kind of cooperation based on division of labor. It can make different enterprises complement each other. For both sides, each takes what he needs.
For the false eyelash industry, it is the best to have its own brand, but it needs a lot of R & D investment, professional brand design, careful marketing planning and a lot of high-quality human capital support to create a brand. For small and medium-sized businesses, it is difficult to create a brand.
In today's increasingly fierce competition, OEM production is easy to start, low threshold, less investment and quick effect, which can save the initial transaction cost of enterprises. At the same time, OEM can effectively avoid the risks of technology research and development, advertising, marketing and so on. OEM production provides a rare opportunity for the development of false eyelashes in China, which is a realistic strategic choice.
Benefits for start-up brands
Generally, newly established false eyelashes brands are short of funds and can't afford the ability to invest in factories, such as the one-time investment of equipment, factory building, enterprise certification application and quality system construction cost, so it's a wise decision to choose false eyelashes processing.
Benefits for well known brands
Famous brands sell a lot of products and will pursue profit maximization. Through the processing mode of artificial eyelashes, Iman's artificial eyelashes factory can customize the products according to the requirements of the brand. If the cost and efficiency meet the requirements, it can produce a large number of products. Moreover, through the processing mode of artificial eyelashes, it can flexibly place orders and assign production quantity tasks according to market changes and consumer needs, This can avoid the loss caused by market changes.
In general, the processing mode of false eyelashes is beneficial and harmless for brands, which is suitable for Omni channel customers such as professional line, daily chemical line and micro business e-commerce.
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